Brand Strategy, Concept & Campaigning, Content Creation

My Inner Health Club

In today's digital age, the importance of maintaining good health has never been more crucial. Bureau Paniert recently took on the task of driving visibility for the launch of My Inner Health Club’s digital platform with a campaign called "Inner Tradition." The goal of the campaign was to educate and motivate individuals to take control of their own health using the platform's tools and resources.

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Bureau Paniert unlocked the emotional power of the brand by aligning its values with a profound campaign strategy.

IN PLANNING A CAMPAIGN FOR A NEW, HOLISTIC DIGITAL-HEALTH STREAMING SERVICE LIKE MY INNER HEALTH CLUB, WE CONSIDERED KEY QUESTIONS:

[.bp-list-item]Why is it important to define the target audience?[.bp-list-item]

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[.bp-list-item]Why is it important to identify vital features and benefits?[.bp-list-item]

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[.bp-list-item]Why is it important to develop a clear brand identity and message?[.bp-list-item]

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[.bp-list-item]Why is it important to understand the most effective channels for reaching the target audience?[.bp-list-item]

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[.bp-list-item]Why is it important to time the campaign right?[.bp-list-item]

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[.bp-list-item]Why is it important to set clear campaign goals and objectives?[.bp-list-item]

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[.bp-list-item]Why is it important to budget and allocate the campaign’s resources?[.bp-list-item]

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[.bp-list-item]Why is it important to track and measure the campaign’s performance?[.bp-list-item]

The "Inner Tradition" campaign for My Inner Health Club aimed to promote the benefits of traditional health practices.

Among the most important steps for the campaign’s launch was creating a clear message and narrative that resonated with the target audience.

[.span-wrapper]This was done through a variety of marketing channels, including social media, key opinion leader and media outlet partnerships. [.span-wrapper]

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We achieved this by employing a variety of marketing channels, including social media, and partnerships with key opinion leaders and media outlets.

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The campaign also provided resources and tools to help people begin their journey of connecting with their inner selves, all easily accessible on the My Inner Health Club website.

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Within the approach of the launch Bureau Paniert included events to provide a more immersive experience, led by experienced instructors who guided participants through the traditional practices and provided support along the way.

In addition to these resources, the campaign also hosted events to provide a more immersive experience and a sense of community for participants.

Empowering your inner health,

one step at a time.

Building Brand Loyalty with My Inner Health Club
The Steps to Emotional Connection:

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1. Define brand personality
2. Communicate consistently
3. Continuously monitor and update

Credits

Photos

Marieke Verdenius of Bruno Sitton

‍Clemens Poloczek of Fahrani Pawaka Empel
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‍Mari Luz Vidal of Claus Sendlinger and Andrew Trotter

Featured Talent

Bruno Sitton, Fahrani Pawaka Empel,
Claus Sendlinger,
Andrew Trotter

Video

Marti Herrera

Music

‍Hannot Mintegia, Moxal

Creative Direction

‍Clemens Poloczek

Creative Concept and Art Direction

Marie Luz Vidal & Bureau Paniert

Production

Openhouse Studio

Production Coordination

‍Lucia Palazzi