Launch Campaigning & Concept
Per sē, 27 87
Celebrating its seventh year, 27 87 introduces Per sē, the first olfactive logo capturing the essence of the present. More than a scent, Per sē is a sensory journey, combining avant-garde elements with a minimalist design. This new sensory universe goes beyond the bottle. The launch, supported by Bureau Paniert, embraces the concept of 'now.'
It uses dance to depict continuous movement, emphasizing the ever-changing present and merging sensory exploration with artistic creativity.